Swachh Bharat Abhiyan is a national level campaign for clean India, which officially launched in New Delhi by Prime Minister Narendra Modi October 2nd. On this occasion, Prime Minister Narendra Modi himself wielded a broom and cleaned a road. After the program, The Prime Minister nominated celebrities Anil Ambani, Sachin Tendulkar, Salman Khan, Priyanka Chopra, Ramdev, Kamal Hassan to take up this campaign as a challenge.
Sachin Tendulkar, Mary Kom, Salman Khan and Anil Ambani accepted this and done their part by cleaning and later they invited their celebrity friends to join the campaign. After cleaning an area outside the church gate at Mumbai, Anil Ambani had nominated Nagarjuna to spread out the Swachh Bharat campaign. Akkineni Nagarjuna accepted and thanked Anil Ambani for inviting him to join the mission.
Akkineni Nagarjuna accepted this challenge and tweeted “#Nag4SwachhBharat Thank you @anilambani1959 for keeping faith and inviting me to the clean india movement/I accept the challenge Anil:)”. He continued, “It is a pride, and a huge responsibility. My vow is to find ways to engage people and sustain the awareness as well as create millions of #SwachhBharat ambassadors.” Nagarjuna added, “While I travel abroad, I always wonder how clean some countries are, now with Clean India Challenge, I am confident and optimistic if every citizen takes part in #SwachhBharat Campaign seriously, India is not very far to get listed in one among the clean Nation in the world”.