Film is made under 7 crores budget, In its opening week film raked in more than 4 crores, with the trend on positive side, trade pundits anticipating that film will collect near to 12 crores from its theatricals, which is a great ROI.
UV Creations who determined to release the film during Sankranthi, planned the production meticulously and started marketing very early to create buzz. Even in this Sankranthi heat, they managed to secure enough screens which is big success in itself, generally if a big hero film is releasing, it is a herculean task for small films to secure theaters, But even though there are three heroes entering the pongal competition, they are able to grab more than 500 screens, Brand UV played a big part.
UV Creations banner’s social media marketing always stands out, right from Mirchi they have seen the potential in social media marketing. their PR team is awesome they made sure film is in news all through the promotions.
with Express Raja becoming a big hit, Sharwanand become a new Sankranthi favourite, his previous Malli Malli Idhi Rani Roju become a breezy hit in last year’s pongal now it is his straight second hit in the season. He is now the happy hero, with back to back hits.